Text messaging as a community-based survey tool: a pilot study

BACKGROUND It is not known whether using text messaging to administer real-time survey questions is feasible and acceptable among low-income, urban African American adults. METHODS We used a mixed methods approach including paper surveys, surveys administered by text message, and a focus group. Survey questions that included multiple choice, Likert-like scales, and open ended questions were administered by paper and sent via text message daily during varied times of day for six weeks. RESULTS In our study sample (n = 20), 90% of participants were female, and 100% were African American, with a median age of 30.7 years. Participants responded to 72% (1092/1512) of all multiple choice questions sent by text message and 76% (55/72) of the questions requiring responses on Likert-like scales. Content of responses on the paper and text message surveys did not differ. All participants reported in the focus group that they preferred text message surveys over other survey modalities they have used in the past (paper, phone, internet, in-person) due to ease and convenience. CONCLUSION Text messaging is not only acceptable and feasible but is the preferred method of collecting real-time survey data in a low-income urban African-American community.